Tag: borrell 2010

Exclusives

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Industry Calendar

September 2010
Tu
Th
14-16
BIA / Kelsey
Directional Media Strategies
Dallas, TX,
Mo
Tu
20-21
Niche Magazine
Niche Digital
Chicago , IL,
Mo
27
MediaPost
OMMA Awards
New York City, NY,
Mo
Tu
27-28
MediaPost
OMMA Global
New York City, NY,
Mo
We
27-29
Borrell Associates
Local Mobile Advertising
Dallas, TX

Net Essentials

Executive Session with CEO Colleen Brown
Q&A With Fisher On Hyperlocal Ad Revenue
NewsCheck Media, Feb 16, 2010, 9:11 AM EST
(image:fisher-ceo.jpg aspect:original align:left)"We had to change the mindset of most of our employees," says Fisher Communications CEO Colleen Brown, who last week won the Borrell Associates' Innovator of the Year award. "You'd think it would be a big hurdle, but ultimately they've really embraced it and run with it.There has been a complete paradigm shift because they publish 24/7 now." Full Story | Add comment
Our Take
Every player in local online media brings some unique advantages. For TV stations, the advantage may be the opportunity itself: Thousands of small and medium local businesses who have never been TV customers. This isn't analog dollars to digital dimes, it's found money for those who can pull it off.
Borrell Local Online Ad Conference
11 Strategies For Local Online Advertising
Poynter, Feb 10, 2010, 7:43 PM EST
No. 3: Let advertisers publish via a paid blog. Link | Add comment
Borrell Local Online Ad Conference
Dave Morgan On The Future Of Local Media
NetNewsCheck, Feb 10, 2010, 11:09 AM EST
Dave Morgan founded two innovative Internet ad companies, and he's on his third startup, in television. But data-driven TV is only one of the huge trends emerging to shake up local media. Full Story | Comments (1)
Borrell Local Online Ad Conference
McClatchy CEO: No Beef With Aggregators
Editor and Publisher, Feb 10, 2010, 8:11 AM EST
McClatchy's newspaper websites are in no rush to block giant aggregators like Google or throw up pay walls. "To disengage is to risk marginalization," said CEO Gary Pruitt. Link | Add comment
Borrell Local Online Ad Conference
Radio Faces Revenue Slide Without Online
NetNewsCheck, Feb 10, 2010, 7:39 AM EST
Although uniquely suited to promote local online advertising businesses, radio companies have held back from developing this revenue stream, a move that imperils the industry’s climb back from the same recessionary trough other media companies are in. Full Story | Add comment
Borrell Local Online Ad Conference
How To Get National To Think Local
NetNewsCheck, Feb 9, 2010, 3:52 PM EST
While national advertisers may still need convincing, locally targeted sites offer advertisers important venues to reach consumers market-by-market, an important step in garnering an overall larger audience. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
Borrell Hands Out Awards Of Merit
NetNewsCheck, Feb 9, 2010, 3:13 PM EST
Fisher Communications, YourLI.com and Shycast are the recipients of the 2010 Borrell Awards of Merit. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
Facebook Is An Ad-Friendly Destination
NetNewsCheck, Feb 9, 2010, 2:58 PM EST
While advertising on the social networking giant isn't the site's top priority, it's found that users are more likely to click onto an ad when it’s in a social context. Basically, an advertiser's wares or services are simply more attractive when your friends are interested in them too. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
Online Video Ads Can Boost Page Value
NetNewsCheck, Feb 9, 2010, 1:12 PM EST
Web-based companies stand to garner relatively big payoffs from video advertising, even while overall ad spending is still reeling from tough economic times. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
Targeting Key To Online Ad Growth
NetNewsCheck, Feb 9, 2010, 1:06 PM EST
Connecting businesses with local consumers -- search engines, for example -- is often confusing. What's needed are ways that make the process easier for both consumers and local advertisers. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
The Importance Of Owning The Brand
NetNewsCheck, Feb 9, 2010, 11:44 AM EST
Domains are brands and well-known or intuitive brands should be more valuable to Internet advertisers. If someone has to find you on a search engine, you're not branded. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
Make The Most Of Online's Media Mix
NetNewsCheck, Feb 9, 2010, 10:52 AM EST
Offering potential advertisers a wide range of online advertising options -- e-mail, search and video among them -- is key to successfully selling the Net. Full Story | Add comment
BORRELL LOCAL ONLINE AD CONFERENCE
First Is Best In Getting New Media Ads
NetNewsCheck, Feb 8, 2010, 5:05 PM EST
To succeed online and in mobile, TV stations need the one-two punch of getting into the market as soon as possible and making sure the content is engaging to users and advertisers. Full Story | Add comment
Borrell Local Online Ad Conference
Reputation Tracking Is Newest Online Metric
NetNewsCheck, Feb 8, 2010, 4:02 PM EST
Reputation management services can help small and medium businesses struggling to stay on top of the explosion of  social media, ratings, reviews and other online content. Full Story | Comments (1)
BORRELL LOCAL ONLINE AD CONFERENCE
Mobile Marketing Seen Flourishing In 2010
Feb 8, 2010, 3:51 PM EST
Kip Cassino, Borrell Associates VP of research and development, predicts mobile marketing to double this year, rising from 4% to 8% of all online marketing. And by 2013, about half of all online ad dollars will be spent on mobile, he said. Full Story | Add comment
Borrell Local Online Ad Conference
How Converged Sales Help YellowBook.com
NetNewsCheck, Feb 8, 2010, 1:46 PM EST
Selling print and online services together is not just about the sales relationship, the Borrell conference was told. It's also about profits. Full Story | Add comment
Borrell Local Online Ad Conference
Hyperlocal: Good For Readers, Advertisers
NetNewsCheck, Feb 8, 2010, 1:10 PM EST
Jeff Jarvis, director of the City University of New York’s interactive media program, says that hyperlocal sites could raise the bar for the kind of news that people -- and advertisers -- care about. Full Story | Add comment

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The Market

Symbol Last Change (%)
Nasdaq 2228.78 +28.77 (+1.31%)
NYSE 7043.55 +77.30 (+1.11%)
S&P 500 1102.14 +12.04 (+1.10%)
Updated 09/03 3:50p ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Groupon: Good and Bad for Newspaper Ads

    Rick Edmonds: "The deal-of-the-day boom will drain dollars from newspaper advertising (as well as from direct mail and yellow pages), but the hot new category need not be a dead loss for newspapers." (PoynterOnline)

  • Conquering Tech Fear in J-School

    Jen Lee Reeves is surprised by the number of students entering journalism school who state they "don't know anything about computers." (MediaShift)

  • Twitter's Problem: It's Not Going Mainstrem

    Henry Blodget: "The last few months have begun to confirm a conviction we've long held about Twitter--that, in its current form, it's not likely to become a huge mass-market phenomenon." (Business Insider)

  • Hazards Of Hyperlocal: How Much Demand?

    Barb Palser: "However, as more companies crowd into the hyperlocal space, the question arises: Exactly how much consumer demand exists for neighborhood news?" (American Journalism Review)

  • Will Consumers Really Use Connected TVs?

    James McQuivey of Forrester Research explains why  connected TVs are "going to sell like proverbial hotcakes," why this generation of TVs may not "create the digital home I envision," and why "Google TV is not the only or even the best answer, though it’s a bigger deal than you think." (PaidContent)

  • How To Tell A Journalist From A Blogger

    “It doesn’t really matter what medium you use. You can be a print journalist, a radio journalist, a television journalist, an online journalist … A journalist is not distinguished by the medium of his or her publication.” Here are 10 distinguishing characteristics (Jodie O'Dell)

  • Thoughts On The Future Of Newspapers

    Henry Blodget: “After five disastrous years, newspaper bosses are finally acknowledging that the industry is going through a rough time, but they still aren’t being fully forthright with their employees about the employees’ long-term employment prospects.” (Business Insider)

  • Don't Force Radio Talent To Do Social Media

    Mark Ramsey: “It is important for your station brand to be part of the listener conversation, no doubt. So somebody needs to dive in. Somebody needs to blog. Somebody needs to tweet. Somebody needs to have online dialogues with your fans. … But it doesn’t need to be the talent.” (Hear 2.0)

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